There’s also a lot of opportunity to do more interactive news - that you can touch. We want to allow people to share all this content across many social networks and drive people to retweet and share even more. We need to give the content room to breathe, and give magazine-style advertisements the opportunity to flourish. Let’s leverage the power of the Web - don’t get rid of it, but make the Web beautiful again. McCue: The fact that I can just share any article from anywhere, with anyone - and have it injected into a social conversation about that. There are a lot of problems with the Web, but there are a lot of great things about it, too. The only problem with that is, if you just move your print world to the digital world - like take Wired magazine and drop it into the tablet - you lose all the advantages with the Web. So now you’re getting these newspaper- and magazine-reading apps that do a much better job of showing the content on a full screen, and with nicer, larger advertisements. McCue: What the tablet does, for the first time, is let us hit the reset button on the presentation of content to readers. And it’s also hard to present that longer stuff to the reader because no one wants to wait four seconds for every page to load. So what you have is a drop-off of long-form journalism, because long-form pieces are harder to monetize. Journalism is being pushed into a space where I don’t think it should ever go, where it’s trying to support the monetization model of the Web by driving page views. Articles themselves are condensed to narrow columns of text across 5, 6, 7 pages, and ads that are really distracting for the reader, so it’s not a pleasant experience to ‘curl up’ with a good website.

What I mean is, journalists are being pushed to do things like slide shows - stuff meant to attract page views. McCue: The problem with journalism on the Web today is that it’s being contaminated by the Web form factor.

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